How to Increase Profits and Help The Muslim Economy Grow
“I
live in a suburban where there are 3 "Halal" meat stores within a 5 mile
area, and another which is about 30 minutes away. I am an "American"
Muslimah. In the three stores owned by Pakistani/Indian businessmen, the
treatment I receive is terrible. In addition, the stores are filthy and
no health code is followed. Blood from the meat is spread from meat
counter to checkout counter, hands to money and pens, etc.
In the store
that is further away, the owner has argued and almost had fist fights
with customers, and will not disclose his meat source. I have gone to
great lengths to continue to buy Halal meat, but I feel that doing
business with these people is not something I can continue to do."
(Comment in the Halal and Healthy forum of the Sound Vision website,
July 22, 1999)
Muslim consumers are often criticized for not
doing enough to support Muslim businesses, whether it's paying the extra
dollar (or two or three or four) to buy products, or to drive the extra
mile (or two or three or four) to get to the store.
But what
is rarely discussed in the North American context is what obligation
Muslim businesses, especially Halal grocery stores, have to the Muslim
community. The above-mentioned complaint is not a reflection of
all Halal grocery stores. However, the problems outlined in it cannot
be ignored.
If Muslim businesses want the support of Muslim
consumers, they will have to do more to accommodate them, provide better
service and prices. New York-based Muslim social scientist
Ilyas Bayunus conducted a study in which he found that Chicago has a
Muslim population of about 300,000. The state of Illinois has a
population of 400,000.
This indicates the tremendous buying power of Muslims in this city and this state.
In Chicago alone, there are a minimum of 60 retail Halal meat shops that are owned and operated by Muslims.
Currently, the Halal meat business makes close to $5 million a year.
But the potential profit could be as high as $60 to $80 million. The
market hasn't developed for a number of reasons, some of them can be
attributed to Muslim consumers, others to Muslim businesses.
Below are some tips on how you can improve service and profits of your
Halal business. This can be applied to all business, not just the meat
business:
1. MAKE PROFIT THE SECONDARY AIM
The
first goal of a Muslim business should not be cashing in on a Muslim
market. It should be pleasing Allah and establishing Halal as a way of
life.
Seeking profit is not a bad aim, but it should be secondary.
By making Allah the goal, and implementing Islamic rules of honesty,
truthfulness, and good behavior with customers, Insha Allah, any Muslim
business is bound to boom.
2. BE TRUTHFUL AND HONEST
The Prophet has said the the honest and truthful businessman will be in
Jannah amongst the Prophets the Truthful and the martyrs. Honesty and
truthfulness are essential in this business. And when it comes to Muslim
businesses, it means building a relationship of trust with customers,
which cannot be done with lies and deceit.
3. BE OPEN TO SCRUTINY AND CRITICISM
While this may be a bitter pill to swallow, being ready to have your
product or business scrutinized for cleanliness or the “Halalness” of
products indicates a willingness to work with the consumer. This serves
to build trust.
For those business people who may feel hesitant
or downright angry with a Muslim consumer for even asking about the
acceptability of a given product in their store, remember that this is
the right of the consumer.
Remember, ultimately, we are all
responsible to Allah. If a business is cheating Muslims, Allah will
eventually expose those involved.
As well, a Halal business is
not just one person's profit-making machine. It is also an institution
of the Muslim community. Therefore, it must be ensured that it meets not
just state and federal standards, but most importantly, the Quran and
Sunnah's standards.
4.BE CLEAN!
This is
especially important for Halal grocery stores where the presence of
animal blood is expected. Not being careful of this means not only lost
customers, but also possible sicknesses from the germs in the blood.
The Prophet (peace and blessings be upon him) said: "Cleanliness
invites towards faith (Iman) and faith leads its possessor to paradise."
(Tabarani)
This cleanliness, by the way, does not just apply
to those areas of a store a customer will see. It includes equipment and
storage areas as well.
5. AIM FOR A HIGHER GOAL
Don't just aim for one successful Halal grocery shop in your chosen
neighborhood. Think big. Improve the inventory of your store, the types
of items in it, and strive to find ways to improve service and profit
margins.
As well, look into the possibility of pooling
resources within the Muslim community or with other shareholders to
expand the business. Doing this will also reduce overhead costs and in
the long run, the price of products for your consumers.
6. WORK WITH OTHERS IN YOUR MARKET
Yes. This can be very difficult. Finger pointing, accusations and nasty
rivalry often characterize Muslim businesses aiming to market the same
products. But this is not the way a Muslim economy should work.
Brotherhood in the Ummah cannot be forgotten. Consider forming an
association of Muslim meat retailers or distributors that can sit down
together share experience, and learn to cooperate. This cooperation
could, in the long run, benefit the Muslim consumer, and in turn the
Muslim businesses themselves.
One example of where cooperation
can take place in the Halal meat industry is by having all grocers or
butchers slaughtering the animals in one place, Instead of doing it the
way it's been done since the beginning: every individual or couple of
retailers slaughtering their own animals.
By slaughtering in one place, costs are reduced, and in turn, the Muslim consumer pays less for the same product.
7. DO NOT SELL THE HARAM
While there are more “Muslim” businesses sprouting up, not everything they sell is Islamic.
It is not difficult to find Muslim owned businesses selling pork,
alcohol, pornographic magazines, and renting these kinds of movies on
the one hand, while selling Halal meat on the other.
Of a less
offensive nature, perhaps, are those businesses which sell Halal
products but rent or sell cultural (especially Indo-Pakistani) movies.
While these movies may seem harmless in comparison to those of the
pornographic variety, what must be remembered is that when Muslim
parents and elders indulge in watching such cultural films, their
children can very easily find an excuse to watch their own “cultural”
films (i.e. American-Hollywood).
This requires efforts on the part of Muslim business owners to wipe out the Haram and ensure the Halal in their businesses.
A telling anecdote about Haram business practices was provided by Imam Siraj Wahhaj of Brooklyn, New York during a Khutbah.
He recounted the case of a Muslim who owned a shop that sold newspapers
and magazines-including pornographic magazines. The Imam tried to
convince the Muslim brother to stop selling these publications. At one
point he agreed, and removed them from his shelves.
But after a
while, Imam Wahhaj noticed they were back on the shelves. When he asked
the brother about their reappearance, he said he was losing money.
Shortly after that, the entire store was destroyed in a fire.